Ronan Farrow's daytime talk show on MSNBC was canceled as part of a shakeup that included also axing Joy Reid's "The Reid Report" and the network saying it was moving to a more news-focused format during the daytime to help stabilize ratings.
Ratings for the "Ronan Farrow Daily," which aired from 1-2 p.m. had tumbled to new lows in the 25-45 demographic earlier this month,
according to Mediaite. The talk show was pulling 11,000 viewers, compared to 202,000 by Fox, 154,000 by CNN and 22,000 by Al Jazeera,
noted The Hollywood Reporter.
MSNBC also canceled Joy Reid's "The Reid Report" as well, replacing both shows with a two-hour news show from 1-3 p.m. hosted by Thomas Roberts, the current host of "Way Too Early," noted Mediaite.
An MSNBC spokesperson told
Politico that the network wants to change to a more news-focused format during the daytime. The network suffered its worst full-day rating book in nearly 10 years recently, attracting an average of 55,000 viewers in the 25-54 demo, noted Politico.
MSNBC's daytime ratings for January were down 20 percent in total and 37 percent in the demo when compared to the previous year, while its prime time viewership slipped 23 percent overall and 39 percent in the 25-54 demo, noted Politico.
Farrow, 27, the son of actress Mia Farrow and actor/director Woody Allen, will host a series of primetime specials for MSNBC and will be a special correspondent for the network, Mediaite reported.
Farrow put his best face on the cancellation Thursday with a Twitter post.
A Yale Law School graduate, Farrow was a foreign policy official in the first administration of President Barack Obama before joining MSNBC,
according to E! News.
E! News noted that Farrow was the founder of the State Department's Office of Global Youth Issues and reported to the Secretary of State as the first special adviser for global youth during the Arab Spring revolutions.
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