Rolls-Royce announced its new Dawn luxury convertible on Tuesday, a model it hopes will attract women and younger people to the brand.
According to USA Today
, the Dawn pays homage to the classic Silver Dawn model made from 1950 to 1954 — the first Rolls-Royce with a factory-built body.
"I think the sensuality of the car will attract probably more women than with the Wraith which hopefully stands us in good stead," said director of design Giles Taylor.
The new luxury four-seater can rocket from 0 to 160 in 4.9 seconds, and boasts an overall 563 horsepower and 575 pounds-feet of torque.
As Wired magazine wrote
, the Dawn's "truly innovative features address two problems that invariably pop up when you chop the roof off a perfectly good car: Things get noisy, and the back seats get cramped."
By keeping the roofs seams on the inside, as well as doing some of the extra math on the aerodynamics, Rolls-Royce contends that, when it comes to the roof-up noise level, the Dawn is in-line with its Wraith model introduced two years ago.
It's "the quietest open-top car ever made," the company said in its whopping 20-page news release.
Furthermore, Rolls-Royce reduced the trunk space from 16.6 to 10.4 cubic feet, extended the length of the car just slightly, and used a unique folding mechanism for the roof to ensure that the back seats of the convertible maintained the legroom of the Wraith.
On the technology side of things, highlights include a "satellite aided transmission," which uses GPS to assess terrain and match it to the proper gears, as well as a touch pad — rather than a touch screen — to keep "unsightly fingerprints" off the dash.
The Guardian reported
that the BMW-owned Rolls-Royce has seen a 10 percent dip in global sales volume so far this year — largely due to a downturn in China.
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