Rolls-Royce's concept car, the Vision Next 100, shows what "personalized" luxury driving could look like in the future, said USA Today
after its opulent debut at London's Roundhouse arts venue on Thursday.
The Vision Next 100 was unveiled as part of the upscale carmaker's 100th anniversary celebration. Rolls-Royce, part of the BMW Group, has given the vehicle the code-name 103EX.
"Looking towards the next 100 years, each and every Rolls-Royce will be a unique work of art," says the Rolls-Royce website
. "Shape, size and silhouette – you will be able to craft your vision entirely from the wheels up. Rolls-Royce 103EX is our first ever vision vehicle, and embodies just one of the endless possibilities that awaits. A personalized icon for the future, providing a sanctuary of calm in an ever-faster world."
The vehicle has 28-inch wheels, a wool sofa inside, self-driving capability and advanced technical features, noted USA Today.
"Instead of a driver, passengers can give orders to a virtual assistant named Eleanor – after the actor Eleanor Thornton, who is rumored to have inspired the car's Spirit of Ecstasy bonnet ornament," said The Guardian
's Rob Davies.
"Eleanor will act as a concierge 'imbued with her own artificial intelligence' and capable of reminding the owner not to miss meetings and even bringing the car around to the front of their house at the start of a journey," said Davies.
The Vision Next 100's glass roof will allow passengers to stand up in the vehicle while a step will emerge from below the running board and a red light is projected like a carpet.
"Thus, as in Botticelli's "Birth of Venus,' our guest is framed and ready to step gracefully into the limelight and greet their audience … This is automotive haute couture," Roll-Royce said.
The vehicle will release no emissions, will have "modern handcrafted fine-line Macassar wood paneling" and a 'generous' high-definition television screen.
The cost? You know what the say if you have to ask the price.
The Vision 100, though, did not seem to win over some on social media.
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