Tags: reba mcentire | colonel sanders | kfc ads

Reba McEntire Is Latest Colonel Sanders in KFC Ads

Reba McEntire Is Latest Colonel Sanders in KFC Ads

(KFC)

By    |   Friday, 26 January 2018 09:36 AM

Reba McEntire is the latest Colonel Sanders in new KFC commercials that will start running on Sunday, with the country music superstar becoming the first woman to don the white suit and black tie in the iconic advertising role.

KFC has hired a rotating cast of celebrities to play Colonel Sanders since 2015 as part of its promotions, The Hollywood Reporter noted. The company said the "best historical minds at KFC" could not remember another woman stepping into the role in the character's 90-year history.

McEntire is unrecognizable with makeup help to fashion the singing star with gray hair, mustache and goatee. One commercial has McEntire's Colonel Sanders singing with a country band about the company's new Smoky Mountain BBQ chicken.

"I thought the transformation was really funny," said McEntire who will appear in the ads until the end of April, per THR. "I got a big kick out of it."

McEntire pokes fun at the transition in the ad, humorously singing: "I'm Colonel Sanders, the same as always. I'm definitely not a woman," Billboard magazine said.

McEntire even appears as herself in the commercial as an audience member, THR noted.

McEntire is the 11th person to play KFC's famous founder Col. Harlan Sanders in the current promotion, which includes portrayals by actors Ray Liotta, Rob Lowe, George Hamilton and Darrell Hammond, USA Today reported.

"We picked Reba McEntire because she is a perfect fit for KFC and Smoky Mountain BBQ," KFC chief marketing officer Andrea Zahumensky told USA Today. "She embodies the qualities of the colonel with her showmanship and entrepreneurial spirit. We love to find people who are really iconic, like Rob Lowe is very iconic. Also, someone who really represents our product. She is definitely sweet. She has that Southern charm."

The ad got a warm reception on social media.

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Reba McEntire is the latest Colonel Sanders in new KFC commercials that will start running on Sunday, with the country music superstar becoming the first woman to don the white suit and black tie in the iconic advertising role.
reba mcentire, colonel sanders, kfc ads
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2018-36-26
Friday, 26 January 2018 09:36 AM
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