Despite polls that show Hillary Clinton leading Donald Trump in a general election, some political observers believe the presumptive Republican nominee will sail to a win come November.
Here are six reasons Trump will win:
1. Emotional rhetoric
— Trump picks emotional issues that resonate with his supporters, Ben Boychuk wrote in The Sacramento Bee
, calling the presumptive nominee a "well-calibrated outrage machine." His views don't follow a typical Republican script, and he often contradicts himself.
"He will say anything he thinks people want to hear, but he'll say it in a way that makes his pandering look like an act of courage," The Atlantic’s Derek Thompson wrote
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2. Confirmation bias
— Scott Adams, creator of "Dilbert" cartoons, described how Trump first creates a dialogue and then waits for events that will confirm his statements to play out, repeating labels he gives his opponents like "Lyin' Ted" and "Crooked Hillary."
"Every time you heard Cruz say something that you doubted, the Lyin’ Ted label jumped into your head," Adams wrote in a blog post
3. Clinton's weaknesses
— Clinton is an "awful" political candidate with bad campaign instincts who "sounds stilted and uncomfortable at best, angry at worst," Mollie Hemingway wrote in The Federalist.
Clinton is also a weak debater who "does not do well in situations where she doesn’t have complete control," Boychuk noted.
That, coupled with the very public investigation into her emails, could backfire on Clinton and play to Trump’s favor.
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— While many have recoiled at Trump's comments in the wake of the deadly mass shooting at Pulse nightclub in Orlando, research suggests that the terrorist attack could actually benefit the Republican candidate.
Following the attack, Trump took an aggressive stance seen by many as anti-Muslim and anti-immigrant. But his rhetoric, although divisive, also served to bolster his image as a strong, take-no-prisoners presidential contender, which, in contrast, makes Democrats like Obama and Hillary appear weak.
In March, Blake Hounshell of Politico tweeted: "America may be one major terrorist attack away from Donald Trump as president."
5. Washington outsider
— Trump has never held political office, and he has used that as a tool to differentiate himself from the establishment and from career politicians in general. He bills himself as a businessman who doesn't have to cater to political needs, something that appears to be resonating with voters anxious for a change.
— The stagnation of the middle class could also contribute to a win for the billionaire real estate mogul.
"The rise of Trump could itself cause market tremors — it may already be doing so — but that won’t make it any less difficult (if not impossible) for Hillary Clinton to avoid being cast as the “incumbent” defender of the Obama economy," Howard Fineman wrote in The Huffington Post
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