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Philip Morris Cigarettes Could be Replaced by Alternative Products

Image: Philip Morris Cigarettes Could be Replaced by Alternative Products

Cigarette maker Philip Morris may phase out traditional cigarettes after introducing alternative products. (Scott Olson/Getty Images)

By    |   Wednesday, 30 Nov 2016 02:34 PM

Philip Morris cigarettes could eventually be phased out as the international tobacco company has launched an alternative product in Britain.

Philip Morris International launched a new product, IQOS, on Wednesday, which falls on the same day that a British court rejected an appeal against new rules that put constraints on the way cigarettes could be marketed, according to Reuters.

IQOS different from the traditional cigarette as it “heats tobacco rather than burning it,” BBC News noted.

According to Philip Morris, with IQOS, smokers will get the same nicotine hit, but the product will knockout 90 percent of the toxins that come with cigarettes, BBC News noted.

“We certainly see a future where Philip Morris no longer will be selling cigarettes in the market,” Martin Inkster, managing director of Philip Morris UK and Ireland, told Reuters.

“There will come a moment in time where I would say we have sufficient adoption of these alternative products…and sufficient awareness to start envisaging together with government a phase out period for cigarettes, and I hope this time will come soon,” Andre Calantzopoulos, CEO and director of Philip Morris, said in an interview with the British Broadcasting Corp.’s Radio 4, according to the Wall Street Journal.

Despite the fact that the company is still producing more than 870 billion cigarettes a year, they’ve started to invest more in e-cigarettes and tobacco-heating products, the WSJ noted.

Philip Morris, which is based in Lausanne, Switzerland, has put more than $3 billion into IQOS during the past 10 years, and the company plans to have this new product in 20 markets before January and 10 additional markets by the end of 2017, the WSJ noted.

“I think we’re transforming our company to achieve this,” Calantzopoulos said, per the WSJ. “We’re moving very massively our resources and the focus of the organization from our existing traditional business to the new one so, as far as we are concerned, we will do everything we can to accelerate the reaching of consumers to this product.”

One of the main challenges will be getting traditional smokers to make that transition to alternative products, BBC News noted.

According to BBC News, only 20 percent of traditional smokers have converted to e-cigs since its launch, and trials in Japan have shown that 70 percent of those who convert continue using the alternative product once trying it for the first time.

“If Philip Morris really want to see the end of smoking they have to stop promoting smoking to new young smokers around the world,” said Deborah Arnott, chief executive of Action on Smoking and Health, BBC News noted.

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Philip Morris cigarettes could eventually be phased out as the international tobacco company has launched an alternative product in Britain.
philip morris, cigarettes, alternative, products
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2016-34-30
Wednesday, 30 Nov 2016 02:34 PM
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