Tags: peter rabbit | blackberries | allergy | bullying

'Peter Rabbit' Blackberries Allergy Scene Prompts Apology From Sony

Image: 'Peter Rabbit' Blackberries Allergy Scene Prompts Apology From Sony

A general view of the atmosphere at the pre-party for the premiere of Columbia Pictures' 'Peter Rabbit' at The Grove on February 3, 2018 in Los Angeles, California. (Alberto E. Rodriguez/Getty Images)

By    |   Monday, 12 February 2018 11:50 AM

The "Peter Rabbit" blackberries backlash hit a fever pitch over the weekend, prompting an apology from Sony Pictures to parents who were upset over a scene some critics say makes light of food allergies.

The scene depicts the film's antagonist, human character Tom McGregor, fending off an attack from a group of computer-generated rabbits who, noting his blackberry allergy, successfully slingshot one into his mouth. McGregor "struggles to inject himself with an EpiPen and then has anaphylaxis and collapses," The New York Times reported.

"I'm pretty sure [author] Beatrix Potter will be turning in her grave about now," Sam Rose, who lives outside Guildford in Surrey, England, told the Times in an interview on Facebook Messenger. "Allergies are often not taken seriously enough anyway. To have them trivialized on the big screen by such a popular character is immensely disappointing."

Many others responded to the blackberry scene on social media.

A Change.org petition started by Australian nonprofit Globalaai asking for an apology from Sony has been signed by more than 10,400 people as of Monday morning.

On the Kids With Food Allergies blog, Dr . Kenneth Mendez, president and chief executive officer with the Asthma and Allergy Foundation of America, said that food allergies are not a laughing matter for many children with the problem, and added that the scene taints the movie.

"We encourage you to examine your portrayal of bullying in your films geared toward a young audience," Mendez wrote. "We strongly urge you to refrain from the type of programming that mocks food allergies in the future."

The New York Times stated that Sony Pictures has issued an apology from "the film’s director, writers, and producers."

"Food allergies are a serious issue," the apology reads, according to the Times. "Our film should not have made light of Peter Rabbit's archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way . . . We sincerely regret not being more aware and sensitive to this issue, and we truly apologize."

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The "Peter Rabbit" blackberries backlash hit a fever pitch over the weekend, prompting an apology from Sony Pictures to parents who were upset over a scene some critics say makes light of food allergies.
peter rabbit, blackberries, allergy, bullying
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2018-50-12
Monday, 12 February 2018 11:50 AM
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