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Paula Deen To Launch Subscription-Based Digital Cooking Network

Image: Paula Deen To Launch Subscription-Based Digital Cooking Network

By    |   Wednesday, 11 Jun 2014 01:19 PM

Southern celebrity cook Paula Deen, who sabotaged her career when she admitted to using racial slurs, is launching the Paula Deen digital network.

The subscription-based network is scheduled to launch in September and will be available by computer, smartphone or tablet, her newly formed company, Paula Deen Ventures, announced Wednesday on her website. Featured daily programming will include unscripted shows with new recipes, episodes and cooking tools.

"Guess who's going digital, y'all," Dean writes in bold letters.

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"We're going to have so much fun being together and cooking up some wonderful new and classic dishes," she said in a statement. "Y'all can get my recipes, tips and cooking anytime you want -- this is for you. I can't wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!"

The 67-year-old told The Wall Street Journal that she chose the internet over television offers because she wanted to directly reach her fans and have more control over her intellectual property.

"After much research and talking to our fans, this is what they wanted," Deen told the paper. "They wanted to be able to watch me anytime, anywhere, any place. IPads are so much lighter to tote around than a TV. In a network program, you only have 22 minutes. The fans are going to see things they have never seen before. They are going to see all of me."

Known for her Southern recipes saturated with butter and sugar, Deen became deep-fried in controversy after she admitted having used racial slurs, which cost her numerous product endorsements and her Food Network show last year. The comments came during a court deposition for a former employee's lawsuit against Deen and her brother, Bubba Hiers, which claimed discrimination and harassment. The suit was settled in August.

Deen began production for the new network in May in Savannah, Georgia, studio built to house a live studio audience, according to MSN Money.

In addition to her signature dishes, Deen said she will also feature healthy and budget-friendly offering. Her programming includes shows like "20-Minute Meals," "Paula Cooking Light" and "One Dish, Three Ways."

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Southern celebrity cook Paula Deen, who sabotaged her career when she admitted to using racial slurs, is launching the Paula Deen digital network.
paula deen, launches, digital, cooking, network
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2014-19-11
Wednesday, 11 Jun 2014 01:19 PM
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