Tags: panera | ingredients | list | drop | unacceptable

Panera Ingredients List to Drop 'Unacceptable' Artificial Additives

By    |   Tuesday, 05 May 2015 11:55 AM

Panera Bread has announced a list of more than 150 ingredients it plans to cut from its menu by the end of next year, a move that will affect more than 80 items that customers can currently order.

The announcement is a follow-up to a June 2014 statement from Panera saying it will remove artificial additives from its food by the end of 2016, CNBC reported. The company said that 85 percent of the more simplified ingredients have either already been introduced in restaurants or have already been tested.

"There is a line in the sand," Ron Shaich, Panera's founder and chief executive, told CNBC. "If you can't pronounce it, what are you doing with it?"

Shaich told Fortune magazine that part of his "cleaning out" of Panera Bread is personal, pointing to the fact that his 16-year-old son and 11-year-old daughter eat regularly at one of the cafes.

"My kids are eating Panera 10 to 11 times a week. I don't want to serve them junk," he told Fortune. "It is a much higher standard than what makes business sense. It is 'How do I want to feed my daughter?' That’s the gold standard question and when I answer that, it tells me what I want to do for my customers because my customers are no different than my daughter."

Marion Nestle, professor of nutrition at New York University, told USA Today that there is support for Panera's move to get rid of artificial additives like aspartame, tertiary butylhydroquinone, and ethoxyquin.

"Panera is setting a high bar," Nestle said. "These are all ingredients used in highly processed foods to make them look, taste, and hold together better — for the most part, cosmetics."

Michael Jacobson, executive director of the Center for Science in the Public Interest, told USA Today, though, that Panera's high-calorie menu and its use of white flour and sugar is more of a problem than removing ingredients with funny names.

"I applaud Panera for replacing dyes and certain other questionable additives in its foods, but eliminating many of the ingredients with unfamiliar chemical names, like calcium propionate and sodium erythorbate, is done solely for PR purposes and not to make safer, more healthful foods," he said.

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Panera Bread has announced a list of more than 150 ingredients it plans to cut from its menu by the end of next year, a move that will affect more than 80 items that customers can currently order.
panera, ingredients, list, drop, unacceptable
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2015-55-05
Tuesday, 05 May 2015 11:55 AM
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