Tags: oreo | big crunch | chocolate

Oreo Big Crunch Covers Classic Cookie With Chocolate and Is Giant

Image: Oreo Big Crunch Covers Classic Cookie With Chocolate and Is Giant

Oreo has released the Big Crunch bar for family-sized snacking during the holidays. (Screen grab via Oreo.com)

By    |   Tuesday, 15 Nov 2016 03:44 PM

On Monday, Oreo maker Mondelez International released a 10.5 ounce candy bar called the Milka Oreo Big Crunch Chocolate Candy Bar for limited distribution during the holidays.

The oversized candy bar, which is meant for sharing, was rolled out in select stores in time for holiday shopping. Wal-Mart, Kroger, ShopRite, and Albertsons will carry the candy until after the new year, when it will go into full distribution, according to The Washington Post.

“The holiday season in particular is a time when we see families sharing a range of delicious treats and we think they’ll especially love our new Milka Oreo Big Crunch Chocolate Candy Bar,” a spokesperson told The Washington Times. “We’ve been planning to introduce Oreo Chocolate Candy Bars for some time given our overseas success (with Milka chocolate bars).”

The Big Crunch bars have a layer of Oreo cookies sandwiched between two layers of crème, then covered in Milka chocolate, a European manufactured chocolate that is imported to America.

Oreo also plans to release Milka Oreo Chocolate Candy Bars after the new year, which are smaller and have a layer of crème mixed with crushed Oreos, covered with Milka chocolate.

Once released in wide distribution, the candy bars will both become permanent members of the Oreo family, Fortune reported.

Oreo cookie sales have slumped internationally in recent years, although sales have remained strong in the United States. Parent company Mondelez tried to buy chocolate maker Hershey in June for $23 billion in cash and stocks, but Hershey rejected the offer.

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On Monday, Oreo maker Mondelez International released a 10.5 ounce candy bar called the Milka Oreo Big Crunch Chocolate Candy Bar for limited distribution during the holidays.
oreo, big crunch, chocolate
255
2016-44-15
Tuesday, 15 Nov 2016 03:44 PM
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