Tags: odell beckham jr | nike | shoe | deal

Odell Beckham Jr. Gets $29M-Plus Nike Shoe Deal

Image: Odell Beckham Jr. Gets $29M-Plus Nike Shoe Deal

New York Giants wide receiver Odell Beckham stretches before an NFL football game against the Minnesota Vikings Monday, Oct. 3, 2016, in Minneapolis. (AP Photo/Jim Mone)

By    |   Thursday, 25 May 2017 05:42 AM

Giants wide receiver Odell Beckham Jr. signed a Nike shoe deal Tuesday reported to be worth over $29 million for five years, with incentives that could bring the deal to $48 million over 8 years.

The shoe endorsement deal is at least twice as big as any other deal signed by an athlete to date, according to ESPN. The deal also eclipses Beckham Jr.’s salary to play for the New York Giants, which is about $1.8 million this year, although next year he will make about $8 million after the Giants picked up his 5th year option.

Beckham Jr.’s contract with Nike expired in May, which prompted a bidding war between several shoe companies over the rising star. Adidas was reportedly the top bidder, but Nike exercised its match clause to hold on to the three-time Pro Bowler, according to NiceKicks.com.

Part of the negotiations involved what Beckham's role would be as a Nike spokesman, with the NFL superstar expressing his desire to be a “brand icon” and be incorporated into Nike’s global brand marketing campaigns, Nicekicks.com reported.

Beckham Jr. has attracted attention during his first three years in the NFL with all different kinds of customized footwear, making him a huge draw for Nike, Nicekicks.com said.

Twitter users discussed the development and its implications on Beckham Jr., the Giants and the NFL.

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Giants wide receiver Odell Beckham Jr. signed a Nike shoe deal Tuesday reported to be worth over $29 million for five years, with incentives that could bring the deal to $48 million over 8 years.
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Thursday, 25 May 2017 05:42 AM
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