Tags: nintendo | smartphone | game | miitomo

Nintendo Smartphone Game 'Miitomo' Doubles as Social Network

Image: Nintendo Smartphone Game 'Miitomo' Doubles as Social Network
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By    |   Friday, 18 Mar 2016 10:38 AM

Nintendo released its first-ever smartphone game this week, signaling a huge shift for the company that's long kept Mario and other characters on its own proprietary devices.

"This is the first time we’re creating content for a device we did not initially create," said Reggie Fils-Aimé, president of the company’s U.S. division, The Wall Street Journal reported

"That’s why it’s taking time for us to bring the pure game application to bear."

The game, "Miitomo," is not your typical puzzle game like Tetris, nor a title that includes Mario, Luigi, or Princess Peach.

Instead, "Miitomo" allows players to create an avatar — just like the Mii avatars introduced with the Wii console in 2006 — and use that avatar on a social network. That, in turn, makes it more akin to Facebook or Twitter than it does to Donkey Kong.

"We believe we created a number of elements that are very sticky for the consumer," said Fils-Aimé. "If we are successful in creating something sticky and shareable, we believe it will break through."

He explained that unlike Facebook or Twitter, "Miitomo" encourages a narrower social sharing experience.

"It’s more personal, more one-on-one," he said.

As TechCruch reported, "Despite having one of the most iconic video game franchises ever, with its Mario line of games, Nintendo has held off on entering the smartphone gaming market, despite user interest." 

The poor performance of its latest console, the Wii U, has put pressure on Nintendo to adapt to changing times, however.

Nintendo does plan to stay in the console business, however, and is working on its upcoming at-home gaming device, the "NX."



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Nintendo released its first-ever smartphone game this week, signaling a huge shift for the company that's long kept Mario and other characters on its own proprietary devices.
nintendo, smartphone, game, miitomo
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2016-38-18
Friday, 18 Mar 2016 10:38 AM
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