NASA is exploring product endorsement and other commercialization initiatives as a way of lowering costs, Engadet reported.
NASA has been working closely with Boeing and SpaceX as the companies design, develop, and test their systems in a race to make commercial transportation to low-Earth orbit a reality.
"This will be an unprecedented achievement for the commercial space industry, and will allow NASA to focus on deep space exploration with NASA's Orion spacecraft and Space Launch System, as we return humans to the Moon and on to Mars," the space agency said in a statement.
NASA has compiled an advisory council committee, headed by Mike Gold, to advise the agency on ideas to lower its costs.
Several plans were presented to the committee this week, including the possibility of allowing corporations to buy naming rights to space missions as well as endorsing astronauts and having their photos appear on cereal boxes, Parabolic Arc noted.
These initiatives have proven successful in the sporting world.
"There is interest in that right now," said administrator Jim Bridenstine of the possibility of product endorsement. "The question is, is it possible? And the answer is, I don't know."
He added that selling the naming rights to private companies "can then embed in their marketing campaigns" and NASA can in turn embed into "the culture and fabric of American society and inspire generations of folks that will create those next capabilities to keep America preeminent not only in space but in science and technology and discovery and exploration."
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