Tags: michael savage | radio | ratings | dominate

Michael Savage Proves a Ratings Tour-de-Force on Bay Area's KSFO

Image: Michael Savage Proves a Ratings Tour-de-Force on Bay Area's KSFO
This Dec. 3, 2007 file photo shows radio talk show host Michael Savage in Tiburon, California. (AP Photo/John Storey, File)

By    |   Friday, 10 Jun 2016 07:58 AM

Michael Savage is dominating on San Francisco's KSFO-AM radio in the coveted 25-54 demographic and on streaming sites, boosting the station as the "de facto talk radio leader in the market," according to media blogger Rich Lieberman.

Host of the syndicated "Savage Nation," the conservative firebrand airs in the noon to 3 p.m. time slot on the station, where two of his targets are well-known local politicians there, Nancy Pelosi, the former Democratic House Speaker, and U.S. Sen. Dianne Feinstein.

This week, he was nominated for the National Radio Hall of Fame.

"Savage does it his way, the only way he's comfortable, with or without mainstream approval but even they have come aboard," Lieberman wrote. "With this latest ratings report, particularly his killing in the younger demographic, even the industry has taken notice."

"Savage has another advantage; instead of wholly concentrating on politics and the election — he can go off traditional and, frankly, boring repetitious tripe like this and broadcast a segment about his favorite Chinese restaurant or my thoughts about him being blackballed and his response," the blogger continued.

The liberal website Salon wrote in April that Savage's radio efforts laid the groundwork for Donald Trump's popularity on the political scene, calling him the "godfather of Trumpism." Trump, the real estate mogul turned politician, is now the presumptive Republican presidential candidate.

"Years before Trump, Savage had already redefined the nature of the American political landscape when he blew up the Republican Party establishment's hold on its working class base," Salon's Robert Hennelly wrote.

"Trump can come or go, but this insurgency has a depth and breadth that can't be ignored.
I have been a longtime listener to Savage because I think that, as a journalist, you risk being blindsided if you ignore someone to whom millions of your fellow Americans are tuning in," Hennelly continued.

In 2015, Savage "re-upped" his contract with Westwood One, the syndicator for Cumulus, according to the New York Post. Savage, whose "Savage Nation" airs on WABC at 3 p.m., noted that he's looking to grow his audience beyond politics, to include health, religion, and science.

"I'm not shying away from politics and I'm not running for office like others in the media," Savage said, according to the Post.

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Michael Savage is dominating on San Francisco's KSFO-AM radio in the coveted 25-54 demographic and on streaming sites, boosting the station as the "de facto talk radio leader in the market," according to media blogger Rich Lieberman.
michael savage, radio, ratings, dominate
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2016-58-10
Friday, 10 Jun 2016 07:58 AM
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