Tags: mercedes-benz | dalai lama | quote | china

Mercedes-Benz Dalai Lama Quote in Ad Rattles China

Image: Mercedes-Benz Dalai Lama Quote in Ad Rattles China

Dalai Lama in 2008 (Mark Waters/Dreamstime)

By    |   Wednesday, 07 February 2018 10:49 AM

Mercedes-Benz quoted the Dalai Lama in an ad in an Instagram post, a social media faux pas that left the German automaker in hot water in China.

The Tibetan spiritual leader fled to India when he was exiled following a failed uprising against Chinese rule in 1959 and is still regarded as a separatist in China, National Public Radio reported.

Mercedes-Benz failed to take that into account on Monday, when the company posted an ad featuring a photo of a luxury sedan with the Dalai Lama quote, “Look at situations from all angles, and you will become more open," CNN reported.

Many customers were quick to criticize the company for its post.

“Foreign companies do not understand our national conditions, but this is not an excuse to not deal with them,” one person responded to the post, according to Chinese news site Shanghaiist.

Another demanded an apology, noting that the use of the Dalai Lama’s words was as insensitive as quoting Adolf Hitler in an ad.

Mercedes-Benz was quick to delete the post and released a statement on its official Weibo account in which it apologized for the post.

“We fully understand this incident has hurt the feelings of Chinese people, including Mercedes-Benz’s employees in China,” the company said, per Fortune.

“We will promptly take steps to deepen our understanding of Chinese culture and values, our international staff included, to help standardize our actions to ensure this sort of issue doesn't happen again,” the automaker said, per CNBC.

Mercedes-Benz is the latest global brand to offer an apology to Chinese government.

Recently, Marriott came under fire for listing Tibet, Hong Kong, Macau and Taiwan as separate countries in its emails and apps, while Delta Air Lines found itself in trouble for similarly listing Taiwan and Tibet as countries, CNN noted.

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Mercedes-Benz quoted the Dalai Lama in an ad in an Instagram post, a social media faux pas that left the German automaker in hot water in China.
mercedes-benz, dalai lama, quote, china
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2018-49-07
Wednesday, 07 February 2018 10:49 AM
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