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McDonald's Pork Sandwich, Available in Switzerland, Takes 4 Hours to Cook

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By    |   Friday, 30 Oct 2015 12:34 PM

McDonald's new pulled pork sandwich takes four hours to cook, but barbecue fans in the United States will have to fly to Switzerland to get a taste of the creation.

The sandwich is being tested in 25 McDonald's locations in Zurich and Geneva ahead of its rollout in Switzerland, according to Business Insider.

"With the pulled pork burger, we are combining slow food with our fast, friendly service," Thomas Truttman, vice president of marketing at McDonald's Switzerland, said in a news release, according to Business Insider.

The pulled pork burger is made from Swiss pork shoulder with the four-hour cooking time rendering it "so tender, it simply falls apart," according to the fast-food chain.

McDonald's briefly offered pulled pork sandwiches at 90 of its stores in Michigan and Indiana this summer.

"The sandwich was spotted out in Butler, Indiana," Brand Eating.com reported in June. "The sandwich features pulled pork with barbecue sauce and pickles on a sesame seeded bun. They're being offered at two for $5 or in a combo with fries and a drink for $5."

"It should be noted that major competitors, Burger King and Wendy's, have both offered a pulled pork sandwich nationally at one point or another (or in Burger King's case, it currently offers a pulled pork sandwich)," the website continued.

Bloomberg Business said this summer's flirtation with the pulled pork sandwich was part of McDonald's efforts to localize menus. The burger giant also offered bacon and white-cheddar Egg McMuffins in Chicago and cranberry-orange muffins in the Midwest.

"They have to keep coming up with ways to drive new traffic," Sara Senatore, an analyst at Sanford C. Bernstein & Co, told Bloomberg. "A broader product assortment, or one that's more tailored locally, is probably going to attract more people."

The localizing effort once birthed the McDonald's Filet-O-Fish sandwich, which went on to become a staple on the menu in 1965. It started off solely in Cincinnati when a franchisee there looked for a new way to serve his Catholic customers during the religious season of Lent.

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McDonald's new pulled pork sandwich takes four hours to cook, but barbecue fans in the United States will have to fly to Switzerland to get a taste of the creation.
mcdonalds, pork, sandwich, four, hours, cook
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Friday, 30 Oct 2015 12:34 PM
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