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McDonald's Flips Arches for International Women's Day


By    |   Thursday, 08 March 2018 11:53 AM

McDonalds flipped its arches upside down for International Women's Day, turning the franchise's golden M to a W for a day in honor of women across the globe.

The sign outside a McDonald's restaurant in Lynwood, California, was flipped. In addition to this, about 100 chains in the U.S. were stocked with special packaging, shirts and hats for the day, The Drum reported.

McDonald's chief diversity officer Wendy Lewis, explained that the stunt was to commemorate the extraordinary accomplishments of all women.

"From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we're committed to their success," she said, per The Drum.

A special video shared by McDonald's features California franchise owner, Patricia Williams, who describes how she went from scraping everything she had together to buy her first restaurant to becoming the owner of 18 locations.

All this she did while raising two daughters and going through a divorce.

"Those days were hard. I had mouths to feed, but I wasn't ready to give up," she said, according to Newsweek, adding that it was an invaluable opportunity to show her two children what it was like to be her own boss.

"Now, it's 30 years later, and we're not even close to being finished. When life kicks you in the butt, you've got to be willing to say, 'I'm going to be willing to do something different to make it better.'"

McDonald's claims to feature a long history of supporting women in the workplace, with six of its 10 managers of U.S. restaurants being women, CNN noted.

These figures are in line with the 2018 theme for International Women's Day, which calls for action to "press forward and progress gender parity."

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In a nod to International Women's Day, McDonald's flipped its golden arches upside down at a California restaurant and on its digital channels, uniforms and packaging at about 100 stores throughout the country.
mcdonalds, flips, arches, international womens day
Thursday, 08 March 2018 11:53 AM
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