Tags: martha stewart | meal | delivery

Martha Stewart Meal Delivery Joins Beaten Path to Doorsteps

Image: Martha Stewart Meal Delivery Joins Beaten Path to Doorsteps
 (marleyspoon.com/martha-stewart)

By    |   Wednesday, 15 Jun 2016 10:50 AM

Martha Stewart has added a meal delivery service to her empire, teaming up with the meal-kit service Marley Spoon to take on a crowded field of competitors, reported CNBC.

The new Martha & Marley Spoon line is the first venture under Stewart's new parent company, Sequential Brands, noted CNBC. The service will deliver recipes along with premeasured ingredients directly to the doorsteps of customers.

The meal kits will be sold on Marley Spoon's current website from $8.70 to $12 per meal, depending on the number of purchases. The meals can be prepared and cooked in less than 40 minutes and will come with visual instructions.

"Families are busier than ever, and it is incredibly important that everyone has the ability to cook wholesome dinners that can maximize quality time together every night of the week," Stewart said on her website.

Jennifer Aaronson, the former food and entertaining editor for Martha Stewart Living, will serve as culinary director of the new venture.

CNBC said the new venture will have to fend off plenty of competitors, including start-ups Blue Apron, Plated, and Munchery. Eater.com said that while meal kit delivery services are still relatively new, some estimate there are upwards to 150 brands jumping into the fray.

Bloomberg reported earlier this month that New York-based Blue Apron has held talks with banks about a possible initial public offering, but has not made a firm commitment to go public. Bloomberg said Blue Apron was valued at $2 billion in a 2015 private funding round.

© 2017 Newsmax. All rights reserved.

   
1Like our page
2Share
TheWire
Martha Stewart has added a meal delivery service to her empire, teaming up with the meal-kit service Marley Spoon to take on a crowded field of competitors.
martha stewart, meal, delivery
253
2016-50-15
Wednesday, 15 Jun 2016 10:50 AM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved