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Macy's Muslim Women Fashions to Launch This Month

Macy's Muslim Women Fashions to Launch This Month
A view of the Macy's flagship store, May 12, 2017, in the Herald Square neighborhood in New York City. (Drew Angerer/Getty Images)

By    |   Wednesday, 07 February 2018 01:46 PM

Macy's has Muslim women in mind with a new fashion range that will include modest, ready-to-wear dresses, tops, cardigans, pants and hijabs ranging in price from $12.95 to $84.95, USA Today reported.

The collection launches online on Feb. 15 and is a collaboration between the retail giant and clothing brand Verona Collection.

"It's a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside," Lisa Vogl, founder of Verona Collection, said in a news release.

Vogle is a single mom who converted to Islam in 2011, according to KUSA.

However, she soon realized how limited her options were when it came to modest and fashionable clothing and, after speaking to other Muslim and non-Muslim women, saw it was a frustration shared by many.

Vogle took the initiative to create a range of affordable and attractive garments for women wanting to wear modest clothing.

It was through The Workshop at Macy's that Vogle was able to share her vision of creating a collection "that speaks to a community of women looking for a solution to their fashion needs," said Cassandra Jones, senior vice president of Macy's Fashion, per USA Today.

"Verona Collection offers a unique and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can better serve our customer looking for modest fashion."

Macy's joins a growing trend that sees brands such as Nike offering products aimed at Muslim women, CBS News noted.

A recent Thomson Reuters State of the Global Islamic Economy report noted that Muslim consumers spent over $243 billion on clothing in 2015, according to Business of Fashion.

The report projected an estimated increase of over $368 billion by 2021.

"Fashion recognizes the growth of the Muslim demographic, so much so that fashion has created a field specifically for Muslim marketing," said Reina Lewis, professor of cultural studies at London College of Fashion. "The professional marketing field has had their part in encouraging all industries to include Muslims in their consumer segmentation, due to Muslims' primary locations in emerging markets."

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A new clothing line being introduced by Macy's aims to provide Muslim women with modest garments, including hijabs.
macys, muslim, women, fashions
Wednesday, 07 February 2018 01:46 PM
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