Tags: lvmh | kering | ultra-thin | models | ban

Ultra-Thin Models Now Banned by LVMH, Kering

Image: Ultra-Thin Models Now Banned by LVMH, Kering

In this March 8, 2015, file photo, models wait backstage during Paris Fashion Week. Two of France's biggest luxury conglomerates, LVMH and Kering, have joined forces to establish a charter to protect the wellbeing of their fashion models and to ban size zero. (AP Photo/Zacharie Scheurer)

By    |   Thursday, 07 September 2017 08:34 AM

Fashion juggernauts LVMH and Kering announced Wednesday they're banning underage and ultra-thin models from walking the runway in their fashion shows.

The announcement comes on the first day of New York Fashion Week, and after the fashion companies came under fire for promoting "unattainable body standards and eating disorders," The Cut reported.

Six months after facing criticism, LVMH and Kering developed and signed a charter together.

The Charter on Working Relations With Fashion Models and Their Well-Being says models under the age of 16, female models under a size 2, and male models under a size 34 will no longer be cast for the two fashion houses' runway shows.

“Certain subjects rise above any competition,” said Antoine Arnault, chief executive officer of LVMH-owned shoemaker Berluti, according to Bloomberg. “There have been problems in all houses with the way fashion models work, with their well-being and even their psychological safety. A lot of the models are very young, and they don’t have the necessary experience to cope with certain situations. They will be looked after.”

LVMH, which is owned by Louis Vuitton, and Kering, Gucci's parent company, are usually rivals when it comes to business in the fashion industry, but the fact that they've come together on this issue speaks volumes to its importance.

“This is about ethics, which are becoming more important for luxury,” said Marco Pozzi, a senior adviser at Contactlab in Milan, Bloomberg reported.

Pozzi added that fashion giants like Gucci and others have made a serious effort to attract younger generations to their brands — those “who are really much more conscious.”

LVMH and Kering together reportedly make up about 15 percent of the luxury fashion industry, according to Pozzi.

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Fashion juggernauts LVMH and Kering announced Wednesday they're banning underage and ultra-thin models from walking the runway in their fashion shows.
lvmh, kering, ultra-thin, models, ban
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2017-34-07
Thursday, 07 September 2017 08:34 AM
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