Tags: las vegas | what happens here | campaign | tourism

Las Vegas 'What Happens Here, Stays Here' Slogan Revived

Las Vegas 'What Happens Here, Stays Here' Slogan Revived

With a small makeshift memorial for mass shooting victims below the 'Welcome to Fabulous Las Vegas' sign, visitors pose for photos by the iconic sign at the south end of the Las Vegas Strip, Oct. 5, 2017, in Las Vegas, Nevada. (Drew Angerer/Getty Images)

By    |   Friday, 05 January 2018 09:45 AM

Las Vegas has revived its "what happens here, stays here" slogan three months after the mass shooting that saw dozens of concertgoers killed, The Los Angeles Times noted.

Tourism authorities hit pause on all campaigns referencing the 15-year-old slogan following the deadly October massacre in which Stephen Paddock opened fire from his hotel window, killing 58 and leaving over 500 injured.

Amid the tragedy, the gambling mecca launched a new marketing campaign featuring messages of unity and support from Vegas fans accompanied by the hashtag #Vegasstrong.

The Las Vegas Convention and Visitors Authority has now embarked upon rebranding Las Vegas with a new ad that was launched this week across several TV networks and online platforms nationally, The Las Vegas Review-Journal said.

The new ad features a time-travel storyline in which a scientist from the past arrives on the Las Vegas strip and visits several of the city's attractions.

The clincher comes when the scientist returns to his time and tells colleagues that the time-travel experiment was unsuccessful, but notes that they "should keep trying."

Cathy Tull, senior vice-president of marketing for the Las Vegas Convention and Visitors Authority, said per the Financial Post that, after the shooting the agency was weary of maintaining the "what happens here, stays here" slogan.

However, she said that tests with focus groups proved that the motto still resonated with people.

"We went back out and we weren't sure where visitors would be with the mindset around ‘What happens here, stays here,'" she said. "What we heard from our research was that people wanted their Vegas back."

Las Vegas saw a drop in gambling revenue and visitor numbers after the mass shooting, according to the L.A. Times, so tourism officials are aiming to lighten the air a bit with this new advertising campaign.

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The "what happens here, stays here" marketing campaign has been revived in Las Vegas three months after the mass shooting that saw dozens of concertgoers killed.
las vegas, what happens here, campaign, tourism
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2018-45-05
Friday, 05 January 2018 09:45 AM
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