Tags: kevin bacon | eggs | breakfast

Kevin Bacon's Eggs for Breakfast Gig a Real Wake-Up Call (Video)

By    |   Friday, 13 Mar 2015 07:53 AM

Actor Kevin Bacon has endured a lifetime of puns about his name and now has decided to continue the fun in a "Waking Up to Eggs with Bacon" campaign on behalf of the American Egg Board.

In one ad, the Golden Globe and Emmy award-winning actor flirts with his subject while telling her about the benefits of having eggs for breakfast while making fun of his dislike of the puns about his name, noted Ad Week.



"With a last name like Bacon, I'm the obvious choice, and I'm excited to be a part of the new Incredible Edible Egg campaign," Bacon said in a statement. "I like the creativity behind the idea, and I've always been a big fan of eggs. They're a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them."

The American Egg Board told Ad Week the campaign was created to keep the consumption of eggs, which has increased over the past five years, moving in the same direction.

"Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs," said Kevin Burkum, an executive with the American Egg Board. "And there's no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner."

The campaign website also includes a video short and behind-the-scenes video from the commercial, along with a picture of the print campaign featuring Bacon.

Bob Krouse, chief executive of the Mentone, Indiana egg producer Midwest Poultry Services, told The Associated Press he was pleased to see the American Egg Board bring in someone like Bacon to give its marketing a little edge.

"I always felt like egg farmers were too conservative," said Krouse.

Eggs are benefiting from new dietary guidelines calling for more protein, especially in the mornings when people are shifting away from carbs options like cereal.

The AP reported in February that a government advisory panel said the news evidence shows that there was no significant relationship between heart disease and dietary cholesterol, another plus for eggs.

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Actor Kevin Bacon has endured a lifetime of puns about his name and now has decided to continue the fun in a "Waking Up to Eggs with Bacon" campaign on behalf of the American Egg Board.
kevin bacon, eggs, breakfast
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2015-53-13
Friday, 13 Mar 2015 07:53 AM
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