Keurig Kold, a new cold-drink machine offered by Keurig Green Mountain, is hoping to give a new boost to the company with Coke and Sprite offerings.
Keurig, the single-pod coffee maker, said its new machine will allow customers to brew up single-serve soda and carbonated beverages like Coca-Cola, Dr. Pepper, Sprite, and flavored seltzer water, according to USA Today.
Customers can purchase the at-home soda machine online for $299 with promotions, and it will go on sale in stores for $369.99 beginning in early October. As a minority stakeholder, Coca-Cola is betting that Keurig Kold will succeed as well, The Associated Press reported.
"Keurig has redefined the way consumers enjoy coffee and tea in their homes and offices and today, with the launch of Keurig Kold, we're embarking on a new journey that will change the way consumers enjoy cold beverages at home," Brian Kelley, president and chief executive of Keurig, said in a company statement.
"The disruptive countertop-size innovation in Kold is like nothing consumers have ever experienced — from the rapid chilling that turns room temperature water to a perfectly chilled drink at the push of a button; to the dispensing technology that produces consistently great tasting beverages; to the pod technology which enables fully carbonated beverages. Kold delivers game changing, on-demand variety of sparkling or non-carbonated beverages all fresh made with Keurig simplicity."
Keurig Green Mountain stated that Atlanta, Boston, Chicago, Dallas, Los Angeles, and New York will be some of the cities where customers will be able to purchase Keurig Kold machines.
Keurig previously marketed single-serving Campbell's Soup pods for its machines, USA Today noted.
The Kold announcement also appears to heat up the "home soda" wars with PepsiCo Inc. announcing earlier this month a distribution deal with home-carbonation company SodaStream International Ltd., according to The Wall Street Journal.
In that deal, caps with Pepsi and Sierra Mist are flavored with water carbonated by SodaStream machines and will be sold on SodaStream's website along with about 50 Bed Bath & Beyond Inc. stores around the United States.
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