Tags: kellogg | artificial | ingredients | cereal | phase out

Kellogg: Artificial Ingredients Will Be Phased Out of Cereal by 2018

Image: Kellogg: Artificial Ingredients Will Be Phased Out of Cereal by 2018
Boxes of Kellogs brand cereal are seen on the shelf at a grocery store on January 19, 2004 in San Francisco. (Justin Sullivan/Getty Images)

By    |   Thursday, 06 Aug 2015 01:40 PM

Kellogg Co. announced this week that it would phase out all artificial ingredients from its cereals and other products by 2018 in a bid to give more health-conscious consumers what they want.

"We know consumers are looking for foods with simpler ingredients and we’re excited about our efforts to offer consumers more in this space," Kris Charles, Kellogg Company spokeswoman, said in a statement to USA Today

"Imagine that: Froot Loops with all-natural froot," joked one columnist at the Chicago Tribune.

The phase-out comes just two months after competitor General Mills — the maker of Cheerios — announced much the same, but promised to have it complete by 2017. Several restaurant chains like Taco Bell, Pizza Hut, Subway, and Panera have also made plans and efforts to reduce or eliminate artificial ingredients in recent years.

Currently, half of Kellogg's North American cereals are made without artificial flavors, and 75 percent are made without artificial colors.

Paul Norman, the president of Kellogg North America, said during a Tuesday investor call that in the past year alone, the brand has released reduced-sugar Froot Loops and Apple Jacks, and launched a number of products based in mueslis and granolas.

Kellogg's sales fell more than 5 percent in the past quarter, making for the seventh fall in the past eight quarters.

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Kellogg Co. announced this week that it would phase out all artificial ingredients from its cereals and other products by 2018 in a bid to give more health-conscious consumers what they want.
kellogg, artificial, ingredients, cereal, phase out
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Thursday, 06 Aug 2015 01:40 PM
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