Colin Kaepernick's $20 million net worth is right up there with fellow Nike sports gods who were named as the faces of the global sporting empire's iconic "Just Do It" campaign this week for its 30th anniversary, Newsweek reported.
The former San Francisco 49er, whose net worth was estimated at $20 million in 2016, first signed with Nike in 2011, but he has been kept in the background after protesting social injustices by taking a knee during the national anthem.
That all changed this week when Nike revealed the new ad for its "Just Do It" campaign, which featured an image of Kaepernick and the message "Believe in something. Even if it means sacrificing everything."
Kaepernick shared the ad on Twitter on Monday.
Gino Fisanotti, Nike's vice president of brand for North America, told ESPN that Kaepernick was "one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward."
He said the company "wanted to energize its meaning and introduce 'Just Do It' to a new generation of athletes."
Details of the endorsement are yet to be released, however, Nike is known for its lucrative deals with Le Bron James, Serena Williams, Shaquem Griffin and Odell Beckham Jr., who all feature in the 30th anniversary campaign, Newsweek noted.
Yahoo's NFL reporter Charles Robinson tweeted that the deal would include a branded line of shoes, shirts and jerseys and would pay the athlete "millions per year."
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