Jeff Zucker said he believes viewers trust CNN "more than ever" despite President Donald Trump's criticism of the cable network and its reporting on his administration.
Zucker, president of CNN Worldwide, made his comments at the Cannes Lions International Festival of Creativity in France, reported the New York Post. He was joined by YouTube star Casey Neistat, who recently signed to produce original video and a daily news show for CNN, per the tabloid.
"CNN has been around for 37 years, our trustworthiness today is the same as it was a year ago, before people in high offices started questioning it," Zucker. "We know that through our own brand research. Just because somebody says you are not trustworthy, that doesn't mean it is so … CNN's brand equity is built over 37 years doing hard work in very dangerous places … those who rely on CNN trust CNN more than ever."
CNN has been fighting the "fake news" label by conservatives and Trump supporters, the latest coming earlier this month during one of the terrorist attacks in London. The president's son, Donald Trump Jr., accused CNN and other groups of creating a narrative in support of Muslims, reported Newsweek.
In his post, Trump Jr. retweeted a blog by The Gateway Pundit, which claimed that CNN staged a scene of Muslims protesting against the Islamic State after a terrorist incident in London earlier this month.
CNN pushed back against Trump, saying in a response to his tweet that he was misleading his followers.
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