Tags: iphone x | store | launch

iPhone X Launches In Stores, Then Is Quickly Gone

iPhone X Launches In Stores, Then Is Quickly Gone

Marco Pierre White Jr poses with an iPhone X after being the first to buy one upon its release in the U.K on Friday. (Carl Court/Getty Images)

By    |   Friday, 03 November 2017 01:20 PM

Apple's iPhone X launched in-store sales around the globe, but the lines were long and stocks of the new smartphone were in short supply.

CNBC reported that while some carriers attempted to prepare for the lines, they couldn’t keep the new phone in stock for very long.

"Before we even begin, it's important that you don't have unrealistic expectations," Zach Epstein said on tech website BGR on Friday. "Apple's partners have had tremendous difficulty manufacturing several key iPhone X components, and supply is severely constrained as a result. Demand for the iPhone X far outstretches supply, so it's going to be difficult to find for quite some time."

Venture Beat reported that online orders started last week and wait times stretched up to six weeks.

Despite the supply shortage, during its earnings call this week Apple forecast record revenue for this current holiday quarter, thanks to "off the charts" demand for the iPhone X.

Apple CEO Tim Cook told CNBC that the iPhone X was "quickly backlogged" due to strong demand. Cook said there was "no telling" when the phone's supply will catch up with demand.

"There's nothing to compare it to is the real answer to that, because it has no predecessor product," Cook told CNBC. "It's not replacing something that existed."

Twitter users posted pictures from around the world of people standing in long lines for the iPhone X.

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Apple's iPhone X launched in-store sales around the globe, but the lines were long and stocks of the new smartphone were in short supply.
iphone x, store, launch
354
2017-20-03
Friday, 03 November 2017 01:20 PM
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