Tags: hm | sweatshirt | apology | racist | monkey

H&M Sweatshirt Apology Follows Ad With Black Child in Monkey Hoodie

Image: H&M Sweatshirt Apology Follows Ad With Black Child in Monkey Hoodie
An H&M image showing a black boy modeling a "coolest monkey in the jungle" sweatshirt is being called out as racist.

By    |   Monday, 08 January 2018 05:17 PM

H&M has issued an apology after an ad showed a black boy modeling a sweatshirt that reads "coolest monkey in the jungle" and social media users called the choice racist.

The company removed the image and apologized Monday. In the past, the term "monkey" has been used to demean people of African descent.

Two other tops from the same clothing line were modeled by white children and didn’t use the term “monkey.” The image appeared on the British version of H&M’s online store. 

“In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. ... We have to do better,” designer Alex Medina wrote on Twitter. 

An artist redrew the ad image to say “coolest kid in the world” and posted it on Twitter. 

Canadian singer The Weeknd cut ties with the company after seeing the ad.

Users on Twitter still weren't impressed after H&M apologized, even though they thought the blunder probably wasn't intentional.

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An H&M ad showing a black boy modeling a hoodie that reads "coolest monkey in the jungle" is being called racist on social media.
hm, sweatshirt, apology, racist, monkey
365
2018-17-08
Monday, 08 January 2018 05:17 PM
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