Tags: handmaids tale | wines | backlash | mgm | lot18

'Handmaid's Tale' Wines Pulled Over Rape Backlash

'Handmaid's Tale' Wines Pulled Over Rape Backlash
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By    |   Wednesday, 11 July 2018 12:35 PM

"The Handmaid's Tale"-inspired wines were pulled shortly after being released amid rape and capitalism backlash, The Hollywood Reporter noted.

The collection of wines inspired by the Hulu show were the result of a collaboration between MGM and wine seller Lot18, which were hoping to make a quick buck from a clever marketing campaign.

What they were not banking on was the onslaught of criticism that ensued.

People magazine reported about the wine collection on Tuesday, noting that the two reds and one white were a nod to the hit dystopian series characters Offred, Ofglen and Serena Joy.

A 2017 Pays d'Oc Pinot Noir, launched in tribute to Offred, was described as "a wine that will stay with you long after you've finished your glass and a powerful experience you will never forget."

Meanwhile Ofglen was honored with a 2017 Rogue Valley Cabernet Sauvignon, which was described as "a daring testament to the heights that Oregon Cabs can reach, featuring concentrated flavors of cherry, plum and coffee bean that give way to a warm, spicy finish," People noted.

The third wine, a 2016 Bordeaux Blanc in tribute of Serena Joy, was considered a wine that "may initially come off as restrained, a few sips reveal it to be hiding layers of approachable white grapefruit and lemongrass, backed by weight and concentration."

The backlash on social media was swift and severe.

"Can you turn rape into marketing copy?" one Twitter user said in response to a description to one of the wines which was likened to Offred who was "completely stripped of her rights and freedom," and had to rely on her "feminine wiles" to stay in control.

Another Twitter user described the product as a combination of "wine, marketing, unbridled capitalism, and authoritarian patriarchal dystopias where women are chattel!"

Hours after news of the wine first broke, MGM and Lot18 pulled the collection.

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A selection of wines inspired by "The Handmaid's Tale" was canceled shortly after being released amid backlash.
handmaids tale, wines, backlash, mgm, lot18
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2018-35-11
Wednesday, 11 July 2018 12:35 PM
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