Tags: google chrome | ad blocker

Google Chrome Ad Blocker Will Block Disruptive Ads On Sites

Image: Google Chrome Ad Blocker Will Block Disruptive Ads On Sites

Google is introducing an ad blocker to go after most disruptive ads. (Reuters/Stephen Lam)

By    |   Thursday, 15 February 2018 06:20 PM

A new partial ad blocker for Google Chrome unveiled Thursday will block ads deemed disruptive or annoying to many users in an initiative it first announced in December.

Ads that violate the Better Ads Standards from the Coalition for Better Ads and that receive a high number of complaints from site users have the greatest potential to be blocked, ZD Net reported.

Ads that have a “failing” status in their new Ad Experience Report for more than 30 days as of Feb. 15 will also be removed after an email is sent to site owners, ZD Net reported.

Site owners can request reviews of their status from Google, which will be allowed every 30 days after the first two requests, which will be handled immediately.

The new program is intended to block the most offensive ads, such as very loud ads or huge pop-ups that block the screen, and is an alternative to other ad blockers that Google says prevent users from seeing even unobtrusive and non-annoying ads that generate revenue for website owners, ZD Net reported.

Google reported that 42 percent of all sites that didn’t meet Better Ads Standards when the blocker was announced in December had updated their ads to meet the requirements as of Feb. 12, and more are expected to do so as the blocker is rolled out, Windows Central reported.

Other types of ads that may be blocked are pop-ups that won’t go away or can’t be closed, and ads on sites that have an ad density over 30 percent, The Guardian reported.

The blocker will turn on by default for users of the latest version of Google's Chrome browser, The Guardian reported.

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Google unveiled a new partial ad blocker for its Chrome browser Thursday that will block ads deemed obtrusive to many users in an initiative it first announced in December.
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2018-20-15
Thursday, 15 February 2018 06:20 PM
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