Supermodel Gisele Bundchen sports a buzz cut in a new Balenciaga campaign, shedding her long hair for a military style that emphasizes her high cheekbones and lends the ads a sharp, mysterious look.
One of the campaign images, shot by Steven Klein, features a black-and-white shot of Bundchen in glossy thigh-high boots in a moody side-view pose.
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"This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising," said the company’s artistic director Alexander Wang, according to Women's Wear Daily
. "This season we worked with this idea of vanity, staged in a room filled with mirrors. But the cracked mirror is a continuing thread from the marble veins and creeping ivy leaves from seasons past."
The new ads, half of which are in color and half in black-and-white, will come out in September, Wang said.
The Bundchen ad was tapped by Harper’s Bazaar as one of the best
for fall 2014.
But the stark contrast between Bündchen’s usual elegant tresses and the shaved sides of this Balenciaga look generated some online comments, though no one seemed to outright dislike it.
It’s not unusual for female actresses or models to pop up with completely different hairstyles. Madame Noir reported last year on 11 women who rocked their buzz cuts
with an article titled "No hair, don’t care." The list included actress and model Noemie Lenoir, actress Natalie Portman (who shaved her head for her role in “V Is for Vendetta”), and British singer Jessie J.
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