Tags: fortune cookies | kid-unfriendly | suggestive | messages

Fortune Cookies' Kid-Unfriendly Suggestive Messages Scrapped

By    |   Monday, 11 February 2013 02:26 PM

The largest manufacturer of fortune cookies in the world has pulled some messages after some parents complained they were too romantically suggestive for children.

Wonton Food, the New York City-based cookie operation, axed a number of their messages from their repertoire, including: “One who admires you greatly is hidden before your eyes;” “Romance and travel go together;” “The evening promises romantic interest,” and “A romantic mystery will soon add interest to your life,” according to the New York Post.

Parents wrote emails to the company complaining that the quips were inappropriate.

“Messages have to be rated G. They can’t be offensive,” Derrick Wong, a vice president at Wonton Foods told the Post. “Different people have a different perspective.”

The questionable messages have been replaced with messages like "You make every day special;" "No one on Earth is as beautiful as you," and "Only love makes us see ordinary things in an extraordinary way."

Wonton Foods produces five million cookies per day for stores and restaurants across the country. The company says they have 10,000 fortunes in their catalog, and about 5,000 of them are in rotation at any given moment.

“We want to put messages inside our cookies that don’t upset a single person. We don’t want customers to have negative feelings,” said Danny Zeng, another VP at the company.

Messages routinely get changed when customers complain and to meet changing cultural perspectives.

For instance, Zeng said "You will take over a great fortune” was altered when people complained that the message implies that relatives of the cookie eater will die.

“You never know who will get the cookie,” Jenniger Lee, author of "The Fortune Cookie Chronicles," told the Post. “‘You will meet a tall, dark stranger,’ means one thing to a 20-year-old fashionista — and another to a 6-year-old kid. Romantic messages aren’t one size fits all.”

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Some parents were not happy when their children cracked open fortune cookies to find kid-unfriendly, suggestive messages. After complaints rolled in, the New York City-based cookie baker scrapped them.
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Monday, 11 February 2013 02:26 PM
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