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Female Gamers: 48 Percent of Console Players Now Women

Image: Female Gamers: 48 Percent of Console Players Now Women
Two female computer gamers play a motion game at the Gamescom fair in Cologne, Germany. (Oliver Berg/EPA/Landov)

By    |   Friday, 22 Aug 2014 09:25 AM

Females now make up 48 percent of gamers on computers and women ages 18 and up now are behind the console more than boys 18 and younger, according to a new study by the Entertainment Software Association.

The study, called the "Essential Facts About Computer and Video Game Industry," bills itself as the most in-depth and targeted survey of its kind gathering information on the attitudes and game-playing habits of the gaming community.

The survey purports that 59 percent of Americans are playing video games and there are at least two games in each household that has a video console. The survey said the average video game player is 31 years old and 53 percent of gamers continue to play on their smartphones once they leave the console.

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The study's biggest takeaway was the computer game's popularity with women. The study said that not only are females catching up with their male counterparts with time behind the console, but they are the fastest growing gamer population. The study said that females age 50 and over playing video games increased 32 percent from 2012 to 2013 and that female are purchasing video games an even 50 percent with males.

"Our industry has a remarkable upward trajectory," Michael D. Gallagher, president and chief executive officer of the Entertainment Software Association, said in a statement with the survey.

"Computer and video games are a form of entertainment enjoyed by a diverse, worldwide consumer base that demonstrates immense energy and enthusiasm for games. With an exciting new generation of hardware, outstanding software, and unmatched creativity, technology and content, our industry will continue to thrive in the years ahead," Gallagher said.

Despite the dramatic increase in female gamers, some women say they still feel like game designers don't have them in mind.

"Often, when I play through new games, or check out previews, it feels like the industry is making games for itself — for the demographic of the average developer, a white straight dude in his 30s," Alli Thresher, game designer and writer, told Slate.com. "With more diversity in the industry, this can only continue to change and improve."

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Females now make up 48 percent of gamers on computers and women ages 18 and up now are behind the console more than boys 18 and younger, according to a new study by the Entertainment Software Association.
female, gamers, 48 percent, console, players
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2014-25-22
Friday, 22 Aug 2014 09:25 AM
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