Tags: fake | gossip | news | voter | registration

Fake Gossip News as Voter Registration Clickbait Called Out

kardashian and west hold hands

Kim Kardashian and Kanye West (AP)

By    |   Friday, 19 October 2018 09:20 AM

Fake gossip news about Kim Kardashian and Kanye West tweeted by Elle magazine as a ploy to direct people to a voter registration page has been called out by the media and Twitter users. Similar clickbait was posted about Ariana Grande’s recent breakup.

The misleading Twitter post on Thursday, which announced that Kim Kardashian and Kanye West were splitting up, included a link which users thought would direct them to a dishy article revealing details of the breakup.

Instead of being sent to Elle’s website, readers were redirected to a page set up by Elle encouraging them to register to vote.

“So far in the primaries, women have beat long-time incumbents and created historic races, all while redefining what it looks like to be a woman in politics,” the website said. “And now you have the opportunity to vote for them, or whomever you choose, in the midterm elections. No matter your party or your state, it’s more essential than ever to make your voice heard.”

The tactic received mixed reactions across social media.

CNN political commenter Chris Cillizza retweeted the original post and said it was “brilliant,” but others said the idea simply mimicked other such clickbait.

The Washington Post reported on the voter registration fakery linked to a tweet about Grande’s split Grande with Pete Davidson.

The trend was followed last week when comedian Kathy Griffin pulled a similar prank on her followers.

“I've decided to release the voicemail Trump left for me the day the infamous photo was released,” Griffin said in her tweet. “It took me some time to decide to do this, but I feel it’s important to share it with the world.”

The link contained in her post also directed followers to a voter registration site.

HuffPost writer Yashar Ali said Elle was stealing the idea and “spreading fake news.”

An Elle reader said the prank implied that the magazine’s readers were not interested in voting “unless they're being tricked into it with fake celeb breakup news” which she said was insulting.

Elle has since apologized on social media.

“We made a bad joke,” the magazine tweeted. “Our passion for voter registration clouded our judgement and we are sincerely sorry.”

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Fake gossip news about Kim Kardashian and Kanye West tweeted by Elle magazine as a ploy to direct people to a voter registration page has been called out by the media and Twitter users. Similar clickbait was posted about Ariana Grande’s recent breakup.
fake, gossip, news, voter, registration
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2018-20-19
Friday, 19 October 2018 09:20 AM
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