"Dumb Starbucks," the elaborate prank pulled off by Comedy Central comedian Nathan Fielder for his series "Nathan for You" back in February, will air next week, showing how he fooled lines of people who visited his fake coffee shop.
The "Dumb Starbuck" episode, which will be shown on July 29 at 10:30 p.m. Eastern, is the most eagerly anticipated among the "Nathan for You's" second season since the prank went viral back in February, according to Mediaite
"The initial customers who came into the store seemed to think they were walking into an actual Starbucks before realizing things were a little off," wrote Matt Wilstein, of Mediaite. "As for the actual store, it ultimately was not the trademark issue that brought 'Dumb Starbucks' down. Because they didn't have the proper licenses to serve food and beverages, the city of LA shut them down for health and safety code violations."
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The parody comedy series, where Fielder offers bad advice to small businesses in each episode, started the gain traction during its second season partly because of the "Dumb Starbucks" episode. Fielder told Rolling Stone
magazine that of all the attention actually surprised him.
"We thought that Dumb Starbucks might be a local food story," Fielder told the magazine. "We never thought it would strike a chord with the mainstream media. I didn't realize this mystery angle would be such a big hook. The fun thing is, we embraced that element of it on the show. The fun thing about 'Nathan for You," is that the success of a segment doesn't depend on the idea going viral or even being popular. We make our story about what happens."
Fielder's phony Starbucks, located in the Los Feliz neighborhood, looked real enough in February
, with the signature Starbucks logo, tall, grande, and venti sizes, and its standard menu variations, except with the word "dumb" written in front of everything, even the Dumb Norah Jones CDs for sale.
The faux coffee shop brought the out the curiosity seekers in droves in February for the brief time it was open, with Fielder pranking customers inside saying that shop was actually an art gallery than an actual restaurant.
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