Dove's ads introducing six specially shaped bottles for women's different body shapes and sizes are being shamed on the internet.
The bottles are part of the company's "Real Beauty" campaign, using different bottles to demonstrate varying body types, according to USA Today. The United Kingdom branch of Dove posted a video rolling out the six limited edition bottle shapes.
"From curvaceous to slender, tall to petite, and whatever your skin color, shoe size or hair type, beauty comes in a million different shapes and sizes," said Dove's UK website. "Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too."
Dove efforts immediately ran into the media buzzsaw, social and otherwise.
"Perhaps Dove forgot that the very point of inclusion is to speak to women of all different shapes and sizes in the same way, and not based on what their bodies look like?" said Huffington Post's Jamie Feldman.
"Did the brand not realize that beauty is, in fact, one size fits all? Dove therefore has an opportunity and responsibility to not make women feel ostracized when they're just trying to buy some freaking body wash."
Many weighed in on the ads on social media.
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