Tags: dj khaled | weight watchers | social media

DJ Khaled: Weight Watchers Social Media Heavyweight Soars – So Does Diet Giant's Stock

Image: DJ Khaled: Weight Watchers Social Media Heavyweight Soars – So Does Diet Giant's Stock

DJ Khaled attends the Stream TIDAL X: Brooklyn Benefit Concert at Barclays Center in Brooklyn on Oct. 17. (Angela Weiss/AFP/Getty Images)

By    |   Wednesday, 03 January 2018 07:39 AM

DJ Khaled is Weight Watchers new social media ambassador, the record producer announced on his Instagram and Snapchat accounts, and the diet company’s shares soared six percent on the news. He could be as big as Oprah.

Khaled, who joined Weight Watchers as a member, said that he is part of the new Weight Watchers Freestyle program, which includes an expanded point system with more than 200 foods, People magazine reported.

Khaled, 42, has worked with some of the biggest names in the music industry, included Beyonce Knowles and her husband Jay Z, Rihanna, Drake, Justin Bieber, Lil Wayne, and Chance the Rapper, according to Billboard magazine.

He is also a judge on the new Fox singing competition show "The Four: Battle for Stardom," where he will be joined by Sean “Diddy” Combs, Meghan Trainor and music executive Charlie Walk. It premieres Thursday.

A post shared by DJ KHALED (@djkhaled) on

"In full 2018 mode...excited to be living this #WWFreestyle life with you," Khaled said on Instagram. "I already Got rid of 20 pounds and ready for more. Ride with me on my journey to greatness. Bless up Weight Watchers."

CNN reported that Weight Watchers has already benefitted for Khaled's presence, with its shares rising six percent after the producer's connection with the weight loss company was made. Khaled's social media presence is huge, with 3.4 million followers on Facebook, 3.9 million on Twitter, and another 8.9 million on Instagram, the network stated.

He reportedly has from three to four million more views on his Snapchat posts.

Behind media mogul Oprah Winfrey, Weight Watchers shares increased nearly 300 percent in 2017, CNN said.

Fans were encouraging on Twitter.

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DJ Khaled is Weight Watchers new social media ambassador, the record producer announced on his Instagram and Snapchat accounts, and the diet company’s shares soared six percent on the news. He could be as big as Oprah.
dj khaled, weight watchers, social media
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2018-39-03
Wednesday, 03 January 2018 07:39 AM
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