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Tags: craig huey | marketing | website | email | direct response

5 Marketing Offers That Really Work Online

an american flag on a tooth pick lays on a computer keyboard
(Sascha Steinach/AP)

By    |   Thursday, 28 March 2019 10:21 PM

In today's rocket-fast world of online marketing, effective campaigns have to be launched quickly and assuredly.

The three key words all advertisers want to hear are results, results, results!

And while every campaign differs, there are certain strategies that have been time-tested to work.

With that in mind, one company, the Creative Direct Marketing Group, Inc., and Craig Huey, one of the world's leading experts in direct response marketing, have compiled a list of the top tested and proven web marketing offer strategies.

And many of these offers can be made by the email.

Email offers the best ROI for marketers. [Note: Newsmax has more than 6 million opt-in subscribers to 70 segmented lists covering health, finance, interests and associations. Get more info – Click Here Now.]

"You must design your website offer creatively just as you would an offline offer," Huey says. "Like any other advertising medium, your offer can contribute as much as 50 percent or more to the success or failure of your web campaign."

"Far too many marketers have considered the Internet as being completely different than traditional offline media. Their opinions seem to be, 'I may have to use our traditional offers offline, but they must be different on the web.'

"This is just like saying human psychology for business and consumer marketing is different online. It's a drastic error to assume that a person's basic psychology changes online."

Here are five of Huey's and CDMG's top marketing strategy tips:

  1. Use an introductory discount to boost your sales. People love to look for perceived bargains and a discount of 10 percent, 20 percent, or even half off can easily help you drive in many new sales.
  2. Use a strong guarantee to get the greatest possible response. The higher your price, the stronger your guarantee should be for offline marketing.
  3. Premiums help boost your response and sales tremendously. Almost every marketer who uses powerful premiums offline should also use premiums in online marketing. Powerful premiums help increase sales and your customers' perception of value.
  4. Emphasize the advantage of the privacy and security of online buying. Be sure to list your privacy and security policies right next to your ordering information and instructions. These policies are very important to many of your potential customers.
  5. Get more sales by keeping your website navigation simple. Make absolutely sure the navigation of your site is simple, uncluttered, and without too many options. Do not give your prospects options that will steer them away from ordering.

Huey says by following these suggestions, your road to success is greatly boosted.

"Many marketers are disappointed with their results from the web simply because they often violate some of the most basic direct marketing offer strategies," he says. 

Note: Newsmax has more than 6 million opt-in subscribers to 70 segmented lists covering health, finance, interests and associations. Find out how to get incredible rates to responsive lists – get more info – Click Here Now.]

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TheWire
The Creative Direct Marketing Group, Inc., and Craig Huey, one of the world's leading experts in direct response marketing, have compiled a list of the top tested and proven web marketing offer strategies.
craig huey, marketing, website, email, direct response
498
2019-21-28
Thursday, 28 March 2019 10:21 PM
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