A Polish couple fell off a cliff and died while trying to take a selfie on Saturday as their 5- and 6-year-old children looked on in horror.
According to The Mirror U.K.
, the family was vacationing in Cabo Da Roca, Portugal, when the couple slipped, plummeting 260 feet into the Atlantic Ocean. A Spanish couple was nearby and immediately called emergency services.
A mission to recover the bodies was delayed due to inclement weather that night, however crews were able to retrieve them early Sunday morning as the sun rose.
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The children were put in the custody of Polish diplomats, and are receiving psychiatric care.
The Washington Post noted
that the event was "uncommonly tragic," however it could be seen in light of "a wider trend of being distracted by digital devices."
The Post said that as smartphone usage is hitting a saturation point among consumers, the Department of Transportation has been pushing a campaign against distracted driving. The department estimates that distraction related crashes resulted in more than 3,000 deaths in 2012 alone.
Car manufacturers have backed the campaign, and run similar ones themselves.
Toyota, for instance, launched an initiative named "Don't Shoot and Drive" last year, warning drivers against taking pictures while driving by displaying car wrecks through Instagram-like filters. Similarly, Ford found that 1 in 3 British drivers have taken a selfie while driving with a study it commissioned.
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