Timing may have played a deciding role in the success of the Coolest Cooler Kickstarter campaign
, which has raised nearly $5 million with 45 days left to go in the campaign.
The first attempt to raise $125,000 for the invention fell short in November.
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"I wasn't far enough along in the design," Coolest Cooler creator Ryan Grepper told USA Today
. "It was the middle of winter, and most people weren't thinking about coolers, no matter what features they had."
The Kickstarter pitch describes the Coolest Cooler as “a portable party disguised as a cooler.”
Features of the high-tech cooler include a built-in rechargeable blender, a waterproof Bluetooth speaker, an LED light under the lid, and a USB charger.
Coolest Coolers are expected to be available in February, and more than 20,000 people have contributed the $185 minimum needed to secure a cooler.
According to The Oregonian, the Coolest Cooler is on track
to beat the Kickstarter record of $10.23 million pledged for the Pebble e-Watch.
Twitter users are eager to see the new cooler.
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