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Coke Promotes Peace, Hope, Understanding During Summit

Coke Promotes Peace, Hope, Understanding During Summit

A picture taken on September 21, 2017, shows waitresses serving Coca-Cola soft drink cans to patrons at the Pyongyang Okryu-gwan, a North Korean restaurant in Dubai. (Giuseppe Cacace/AFP/Getty Images)

By    |   Tuesday, 12 June 2018 09:18 AM

Coke promoted peace, hope, and understanding during President Donald Trump's historic summit with North Korea leader Kim Jong Un with outdoor and social media imaging incorporating the global beverage company's brand, Ad Age said Monday.

With the hashtag #TastethefeelingofHope, Coca-Cola worked with Ogilvy Singapore on the brand's "swirl," Ad Age reported. It shows a cartoon Trump and Kim approaching each other from opposite ends, and as they walk, their trails form the iconic white-on-red "swoosh" of the brand's logo, the magazine noted.

Ad Age said the animation culminates when the pair meet in the middle and shake hands with another version of the animation appearing on social media. The video is being featured on the company's Facebook page.

Limited-edition cans displaying an encouraging message of peace, hope, and understanding written in half English, half in Korean were rolled out at the site of the summit, Adobo magazine wrote. The cans can only be purchased in Singapore.

A Facebook video for the summit featuring people commenting on the can ended with the famous Coca-Cola ad song from its "Hilltop" ad in 1971, noted Ad Age.

Coke's efforts won over numerous people on social media.

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Coke promoted peace, hope, and understanding during President Donald Trump's historic summit with North Korea leader Kim Jong Un with outdoor and social media imaging incorporating the global beverage company's brand.
coke, promotes, peace, summit
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2018-18-12
Tuesday, 12 June 2018 09:18 AM
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