Tags: chipotle | guacamole | shortage

Chipotle Guacamole Shortage Is 'Way Overblown,' Chain Says

By    |   Thursday, 06 Mar 2014 07:51 AM

Chipotle guacamole lovers, relax. A rep for the Fresh-Mex food chain said Wednesday that the claims about a shortage of the beloved avocado dip are "way overblown."

"The sky is not falling," Chris Arnold, Chipotle's communications director, told MSN Money.

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Chipotle fans were up in arms this week after ThinkProgress.org reported that climate change could raise the price of avocados so much that it forces the restaurant chain to axe guacamole from its menu.

The site pointed to Chipotle's annual SEC filing from last month as evidence. Under the heading "Risks Related to Operating in the Restaurant Industry," the company wrote that it "may choose to temporarily suspend serving menu items, such as guacamole or one or more of our salsas, rather than paying the increased cost for the ingredients."

The news that Chipotle may have to stop serving guacamole spread on social media like wildfire.









But, Arnold said, the situation is not as dire as people might think.

"This is way overblown. It's routine 'risk factor' disclosure," he told MSN Money. "We are required to disclose issues that could present risks to our business — like supply constraints or higher food costs — and we are very thorough in making those decisions."

Arnold pointed out that Chipotle ran into a similar situation in 2011 when the price of avocados rose but the chain never stopped serving the dip.

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Relax Chipotle guacamole lovers — a rep for the Fresh-Mex food chain said Wednesday that the claims about a shortage of the beloved avocado dip are "way overblown."
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2014-51-06
Thursday, 06 Mar 2014 07:51 AM
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