Tags: burger king | russia | world cup | pregnancy

Burger King of Russia Sorry for World Cup Pregnancy Offer

Burger King of Russia Sorry for World Cup Pregnancy Offer
(Dreamstime)

Thursday, 21 June 2018 07:07 AM

Burger King has apologized for offering a lifetime supply of Whoppers to Russian women who get pregnant by World Cup players.

Critics assailed the offer, announced on Russian social media, as sexist and demeaning.

The announcement was removed Tuesday from Burger King's social media accounts but was still circulating among Russian social network users. It promised a reward of free burgers to women who get "the best football genes" and "ensure the success of the Russian team for generations to come."

In a statement Wednesday to The Associated Press, Burger King said, "We are sorry about the clearly offensive promotion that the team in Russia launched online." It said the offer "does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again."

Ads in Russia often play on sexist stereotypes, notably ads around sporting events like the World Cup. Women's rights activists have been increasingly speaking out against them.

© Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

   
1Like our page
2Share
TheWire
Burger King has apologized for offering a lifetime supply of Whoppers to Russian women who get pregnant by World Cup players.
burger king, russia, world cup, pregnancy
161
2018-07-21
Thursday, 21 June 2018 07:07 AM
Newsmax Media, Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved