Tags: bic | apologizes | sexist | ad | south africa womens day

Bic Apologizes After South Africa Women's Day Ad Is Deemed Sexist

Image: Bic Apologizes After South Africa Women's Day Ad Is Deemed Sexist
(Twitter)

By    |   Thursday, 13 Aug 2015 02:25 PM

Bic South Africa has apologized after receiving tons of backlash worldwide for a National Women's Day advertisement that implored women to "think like a man."



The ad, which reads, "Look like a girl. Act like a lady. Think like a man. Work like a boss,"enraged many who went online to share their anger.



Bic South Africa issued an apology on its Facebook page
Tuesday: "Let’s start out by saying we’re incredibly sorry for offending everybody — that was never our intention, but we completely understand where we’ve gone wrong. This post should never have gone out. The feedback you have given us will help us ensure that something like this will never happen again, and we appreciate that."

Some, though, considered those words empty. 

"The sad thing in this story is that apologies make no difference," one woman commented on Bic's post. "The real problem here is the mentality behind the creation of the advert, which believes women should invest in their looks (and in looking like GIRLS, who is (sic) literally used to define teenagers or children) and in emulating men in order to be recognized and achieve success. It is clear that this mentality is embedded within your advertising agency/marketing team since no one realized how backward the message is. This concept looks like it was developed by 70-year-old men in the 1950s."

Related Stories:

© 2017 Newsmax. All rights reserved.

   
1Like our page
2Share
TheWire
Bic South Africa has apologized after receiving tons of backlash worldwide for a National Women's Day advertisement that implored women to "think like a man."
bic, apologizes, sexist, ad, south africa womens day
293
2015-25-13
Thursday, 13 Aug 2015 02:25 PM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved