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Amazon Prime Marks Biggest Holiday Season

Amazon Prime Marks Biggest Holiday Season

(Jonathan Weiss/Dreamstime)

By    |   Wednesday, 27 December 2017 11:23 AM

Amazon saw a surge in Prime members while celebrating what it is calling its biggest holiday season ever, CNBC reported.

In a statement released on Tuesday, the e-commerce giant reported that customers across the world were "shopping at record levels" while its Prime membership continued to grow, with more than 4 million people either starting their free trials or paid memberships in one week alone.

While the company has not released exactly how many members have signed on to the service that provides free two-day shipping as well as access to Prime Video and Prime Music, Variety estimated there were about 90 million U.S. members signed up as of September 2017.

Amazon reported that its devices also logged record-breaking sales, with the Echo Dot making top of the list as the best-selling product this holiday season and Echo Dot, Echo Spot, and Echo Buttons selling out completely.

Fire TV Sticks were another popular buy, and the Amazon Alexa app was a top downloaded application via Apple, CNBC noted.

According to Amazon, more than 6,000 trailers and 32 airplanes worked to deliver products this year, with the peak delivery day being Dec. 19.

The company said mobile shopping boomed this year, with a 70 percent increase in the number of customers using the Amazon App, while 1,400 electronics products were ordered per second on a mobile device.

It has been a year of growth for Amazon and this year the company celebrated its first Christmas with Whole Foods, which sold more than 500,000 pounds of sweets, CNN noted.

Meanwhile, those with less of a sweet tooth opted for books, with Pete Souza's "Obama: An Intimate Portrait" being the best-selling non-fiction book and Dan Brown's "Origin" making it as the top-selling fiction book, CNN reported.

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Amazon saw a surge in Prime members while celebrating what it is calling its biggest holiday season ever.
amazon, prime, biggest, holiday
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2017-23-27
Wednesday, 27 December 2017 11:23 AM
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