U.S. buyers anxious to get their hands on Alfa Romeo’s luxury 4C sports car will have to wait a little longer. Fiat announced it would delay U.S. sales until second quarter next year, despite initial announcements the new 4C sports car would be available stateside this year.
Fiat, which owns Chrysler and Alfa Romeo,
told USA Today just a few weeks ago the car would arrive by the end of the year, and no one is commenting on why it won’t be.
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The Alfa Romeo line hasn’t sold in the United States since 1995, when the company pulled out of the market after lackluster sales through the 1980s, USA Today said. The two-seater luxury 4C sporty car has been advertised as a car that will spur interest in the Alfa Romeo line in the U.S.
AutoWeek reported in January that Fiat was struggling with issues in the 4C’s powertrain and some other parts. At the time, Fiat/Chrysler CEO Sergio Marchionne announced that the engine would be Italian and that a Chrysler engine wouldn’t work.
“The car is not where it needs to be,” he told AutoWeek in January. “This undertaking to bring Alfa back is a one-shot deal. We’re not going to change our mind. We’re not going to do it twice. We’re not going to execute it poorly.”
Chrysler plans to sell the 4C at its Fiat dealerships, USA Today said, but it may face some marketing issues, if internet chat is anything to judge by.
UK’s
PR Week reported that Fiat is redrawing marketing strategies for the company as it faces lower sales.
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