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Tags: airbnb | new | logo | twitter

Airbnb's New Logo With Suggestive Design Is Instant Fodder on Twitter

By    |   Friday, 18 July 2014 11:07 AM EDT

Airbnb's new logo, which somehow manages to integrate nearly every part of human genitalia in one abstract design, has been the target of endless mocking online ever since it was unveiled earlier this week.

Brian Chesky, CEO of the peer-to-peer, in-home accommodation booker, introduced the new symbol, called "Belo," on his blog Wednesday.

"Belonging has always been a fundamental driver of humankind," he wrote. "So to represent that feeling, we've created a symbol for us as a community. It's an iconic mark for our windows, our doors, and our shared values. It's a symbol that, like us, can belong wherever it happens to be . . . It's a symbol for people who want to welcome into their home new experiences, new cultures, and new conversations."

The San Francisco-based Airbnb, which was founded in 2008, has become a popular marketplace for people looking to rent rooms, apartments, and homes around the world. According to its website, Airbnb is connected with accommodations in 190 countries.

The new logo became instant fodder for Twitter uses, who poked fun at its suggestive design.












Airbnb cofounder Nathan Blecharczyk shot back at the criticism, releasing a brief statement on Tumblr Friday.

"Go ahead, laugh all you want, guys," he wrote. "We wouldn't want to design a logo that caters to the lowest common denominator."




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TheWire
Airbnb's new logo, which somehow manages to integrate nearly every part of human genitalia in one abstract design, has been the target of endless mocking online ever since it was unveiled earlier this week.
airbnb, new, logo, twitter
335
2014-07-18
Friday, 18 July 2014 11:07 AM
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