Tags: 9-11 | mattress | ad | offensive

9/11 Mattress Ad Offering 'Twin Price' Deal Topples Towers of Bedding

A Texas business has apologized for its offensive 9/11 mattress ad. (Video via YouTube)

By    |   Friday, 09 Sep 2016 01:10 PM

A 9/11 mattress ad from a San Antonio company promoting its "Twin Towers" sale, managed to push a bunch of offensive buttons in a video that has gone viral this week.

Miracles Mattress posted an apology after its ad featuring mattresses, stacked side-by-side resembling the destroyed World Trade Center towers while a woman announced its "twin price sale," hit the airways.

The ad then ratcheted up the offensiveness when two men standing in front of the mattresses crashed into them, knocking the stacked mattresses down. The woman, identified by the Huffington Post as store manager Cherise Bonanno, ended the commercial with a smile, saying, "We'll never forget."

The Huffington Post wrote that while the ad was removed online, San Antonio marketing expert Jamie Barrientos saved the ad and re-posted it on YouTube, where it went viral with more than 738,000 views since Thursday.

Criticism of the ad poured in from across the country on social media.

 

 

 

 

"Memo to businesses: 9/11 is NOT a holiday," wrote CNN's Kait Richmond. "You can't have 9/11 sales. You can't use it for crass marketing gimmicks. You can't put out insensitive tweets. Just don't. While that may seem a completely obvious concept for the rest of us to grasp, for some advertisers? Not so much."

The mattress company's apology for the ad acknowledged it was a mistake.

"Our intentions were not to hurt anyone at all," the company said on its Facebook page. "Our staff is full of military and some relatives have passed away due to 9/11. We are promoters of peace and love. … We hope you find it in your hearts to forgive us."

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A 9/11 mattress ad from a San Antonio company promoting its Twin Towers sale, managed to push a bunch of offensive buttons in a video that has gone viral this week.
9-11, mattress, ad, offensive
333
2016-10-09
Friday, 09 Sep 2016 01:10 PM
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