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2018 Color of the Year: Pantone Selects Ultra Violet

2018 Color of the Year: Pantone Selects Ultra Violet
Pantone's 2018 color of the year is Ultra Violet. (Pantone)

By    |   Thursday, 07 December 2017 03:27 PM

Pantone Color Institute has chosen ultra violet as its 2018 color of the year.

The color was selected because it blends red and blue, two very polarizing opposites in today’s society, Time reported.

Pantone called the color “dramatically provocative and thoughtful,” and said it symbolizes moving forward with vision into a bright future.

Pantone tries each year to choose a color that reflects current design trends and cultural leanings. In describing Ultra Violet, Pantone said it “suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

“It’s truly a reflection of what’s needed in our world today,” Pantone Vice President Laurie Pressman said. 

The shade was used often on runways during 2018 Fashion Week, People noted. It is popping up in more affordable fashion lines as well, from a dress by H&M to a faux fur coat and cut-out jumpsuit by Misguided, People said. 

It isn’t Pantone’s first foray into purple; in August the color consulting firm labeled a custom shade “Love Symbol #2” to honor pop rock icon Prince, who died in April 2016.

Pantone's 2017 color of the year was Greenery and was intended to represent hope, calmness, and being close to nature. Pantone has been selecting a color of the year since 2000. 

A Twitter user pointed out humans can’t actually see ultra violet, but otherwise reaction was fairly positive. 

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Pantone Color Institute has chosen ultra violet as its 2018 color of the year. Pantone called the color "dramatically provocative and thoughtful."
2018, color, year, pantone, ultra violet
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2017-27-07
Thursday, 07 December 2017 03:27 PM
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