Tags: Polls | pay | satellite | streaming | traditional | TV

2.7M Americans Cut the Cord, Drop Cable

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Friday, 05 January 2018 02:19 PM Current | Bio | Archive

During the first nine months of 2017, 2.7 million Americans cut the cord and dropped cable and satellite pay-TV services. That followed 1.6 million cord-cutters in 2016.[1]

According to Craig Moffett, senior analyst at the research firm MoffettNathanson, 2017 "was really the year that cord-cutting went mainstream."

Twenty-eight percent of Americans now rely primarily on streaming services for their television experience.[2]

But that overall figure hides the magnitude of the change sweeping through the industry. The traditional cable and satellite services remain dominant only among older Americans (aged 50 and above).

Among adults under 30, streaming services dominate and are the primary source of television for 61 percent.

Among those aged 30-49, the streaming services have just about caught up to traditional services. Thirty-seven percent rely primarily upon streaming, while 52 percent still use traditional pay services.

According to the Chicago Tribune, 'the biggest reason for taking the plunge into streaming is price. The average cost to subscribe to traditional pay TV is more than $100 per month, while the average bill for a streaming TV service runs $35 to $40, on top of the cost of an internet connection."[1]

Footnote:

  1. Chicago Tribune, "Streaming becomes mainstream as cord-cutting accelerates," December 26, 2017
  2. Pew Research Center, "About 6 in 10 young adults in U.S. primarily use online streaming to watch TV," September 13, 2017

Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.

Scott Rasmussen is founder and president of the Rasmussen Media Group. He is the author of "Mad as Hell: How the Tea Party Movement Is Fundamentally Remaking Our Two-Party System," "In Search of Self-Governance," and "The People’s Money: How Voters Will Balance the Budget and Eliminate the Federal Debt." Read more reports from Scott Rasmussen — Click Here Now.

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Among those aged 30-49, the streaming services have just about caught up to traditional services. Thirty-seven percent rely primarily upon streaming, while 52 percent still use traditional pay services.
pay, satellite, streaming, traditional, TV
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2018-19-05
Friday, 05 January 2018 02:19 PM
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